A brief. A shoot.
Another round
of edits.
A conventional workflow can tie each new concept to another recording, handoff or revision.
Brief, then clarify
Product details and creative direction can turn into another round of questions.
Production follows the shoot
A new angle may mean new footage, another edit or another recording session.
A deliverable at a time
Concepts, formats and variations are often commissioned in separate rounds.
Pay for the production
The usual starting point is a fee for the content, before its performance is known.





